This guide offers general information. Every property, project and situation should be assessed individually.
Why fixed pricing rarely works
The value of a night changes by day, period, lead time, stay length and demand. A fixed rate can be too high one day and too low the next.
Build a reference rate
Start with property type, capacity, location and equipment level. This creates a baseline that can then respond to market conditions.
Want to apply this guidance to your property?
Entrust my pricing managementAnticipate instead of reacting
Review the calendar regularly. The goal is not constant random changes, but adjusting periods that fill too slowly or too quickly.
Protect consistency
A lower price cannot fix unclear listing copy or missing equipment. Pricing, presentation and guest experience must work together.
Track useful indicators
Review revenue, average nightly rate, booked nights and booking pace. Nexella coordinates this work in both management plans.